Indeed. As those of you who are regular reader’s here wil have heard us say often, “Find people who are passionate about what they do and they’ll do it well. They’ll also do it better, faster and cheaper.” (A great case for this is the 24 Hour Company who are passionate about graphics – just try to get Mike P. to talk about anything else – and do an incredible job.)

Grammar is a very specific skill and requires someone who is well versed in the rules of the English language and enjoys this apsect of writing. Defaulting to “whoever is available” will result in errors within your resposne and as Barbara points out, this will cause you to appear unprofessional.

(This reply has NOT bee nedited by a grammar pro…in case that’s not intuitively obvious, due ot dangling particples, conjuntive phrases being subordinated, etc. :-)

(and I appreciate you NOT picking on me for my poor Grandma pun.)

I love call-outs and use them a lot in proposals (not RFPs), to call attention to competitive advantages, etc. They are also a nice graphic device to break up a page and make it easier to read. We use two different colors for call out boxes to make it easy to identify the type of information they contain.