It’s All Relative
I caught a commercial on the radio today introducing a new doctor at the local hospital. The commercial closed with the doctor stating, “I treat all my patients like you’d treat a member of your family.”
Okay. I understand the intent here…but I think you can easily see where this could be confusing or out of alignment with the listener’s thinking. (Oh sure, like I’m the only one with a few dysfunctional family members, right?)
As we all know and have heard many, many times, it’s all about understanding the client.
This article was written by BJ and filed under Word play & writing. If you found it useful, you can with others. To receive automatic updates, subscribe to The Proposal Guys via 
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