The 12 February edition of ‘The New Yorker’ describes a profession thus:

“men and women with proficiency in sales, spin, propaganda, language and personal relationships.”

Sadly, friends, our esteemed career path as proposal experts hasn’t quite made the pages of my favourite magazine, depsite the uncannily accurate role profile.

Rather, they were discussing the public relations trade. And I’m not altogether sure I’m flattered by the comparison!