While picking up my coffee this morning at my local Dunkin’ Donuts, I noticed a sign on the counter. The sign, promoting their omelet on a bagel, read:

The ingredients in your omelet are –
* Red bell peppers
* Onions
* Potatoes
* Mushrooms
* Bacon

As I read this I had this nagging feeling that something was missing here. After a few seconds, it hit me.

Did you notice it? Right. Seems that whomever put this marketing piece together (and it was nicely done and had a very official looking #54328-91B on it so I’m guessing it came from corporate) was so focused on all the extras, they missed the main ingredient.

Need I point out the parallel to some proposals? :-)