Something’s missing
While picking up my coffee this morning at my local Dunkin’ Donuts, I noticed a sign on the counter. The sign, promoting their omelet on a bagel, read:
The ingredients in your omelet are –
* Red bell peppers
* Onions
* Potatoes
* Mushrooms
* Bacon
As I read this I had this nagging feeling that something was missing here. After a few seconds, it hit me.
Did you notice it? Right. Seems that whomever put this marketing piece together (and it was nicely done and had a very official looking #54328-91B on it so I’m guessing it came from corporate) was so focused on all the extras, they missed the main ingredient.
Need I point out the parallel to some proposals? :-)
This article was written by BJ on 27 September, 2006 and filed under Musings, Word play & writing. If you found it useful, you can with others. To receive automatic updates, subscribe to The Proposal Guys via 
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