The jigsaw theory of content design
Chatting with a client the other day, I hit upon the following analogy:
Writing proposal content without a clear storyboard is like completing a jigsaw without its box. A clear picture might emerge over time if you’re lucky, but it’s going to be a daunting and often frustrating task.
Might be one to keep in mind when trying to convince the account manager and content contributors of the need for a content design session.
This article was written by Jon on 15 July, 2006 and filed under Musings. If you found it useful, you can with others. To receive automatic updates, subscribe to The Proposal Guys via 
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